Anyone CanBuild.
VibeConf is Amsterdam’s conference for people across product, design, engineering, marketing, sales, HR, operations and beyond—building products, tools and workflows with AI.
WELCOME TO THE PRODUCT BUILDER ERA.
2,000+
community connections recorded across Luma + Meetup
711
registrations for our largest buildathon
4.6/5
Community rating
35+
organisations across delivered and confirmed event work
YOUR TITLESTAYS.WHAT YOU CANDO EXPANDS.
A product builder is someone who uses AI to move an idea further themselves—into a working tool, workflow, product, service or experience—whatever their job title.
The disciplines remain distinct. What each person can do is expanding.
Campaign tools, customer research, account intelligence and proposal systems.
Employee experiences, onboarding workflows, automations and internal tools.
Working prototypes, shipped experiences and shorter paths from decision to delivery.
Products, services and experiments built with smaller teams and fewer handoffs.
Different expertise. Expanded range. The ability to build is no longer confined to one department.
Read the practical guide to building products with AI →
What a vibe coding conference in Amsterdam actually looks like →
THIS IS WHAT MOVING TOGETHER LOOKS LIKE.
These photos come from real community events.
Find your people.
Ideas become visible.
YOU ARE NOT ALONE IN THIS.
Expanded roles mean doing more for the first time. Here, uncertainty becomes shared learning.
This is what moving together looks like.
These photos come from real community events.
Hackers & Ravers at Wintercircus · Ghent · May 2026 · Hackathon field note ↗ Lovable × Product Delight Workshop · Paris · June 2026 · Workshop → Lovable × Product Delight Workshop · Paris · June 2026 · Workshop → Lovable × Product Delight Workshop · Paris · June 2026 · Workshop → The Biggest Student Buildathon in the Netherlands · Rotterdam · May 2026 · Buildathon → The Biggest Student Buildathon in the Netherlands · Rotterdam · May 2026 · Buildathon →
YOU ARE NOT ALONE IN THIS.
Expanded roles mean doing more for the first time. Here, uncertainty becomes shared learning.
A minute in the room — watch the film.
Seven sessions. One track.
Every speaker brings a real workflow, decision, failure or result from work they have personally done. Expect practical talks, demos and live builds—not panels, vendor pitches or recycled trend decks.
The work, not the title.
You may come from product, design, engineering, marketing, sales, talent, operations or be a hands-on founder. What connects the room is the instinct to turn expertise into something working, test it and share what changed.
One room. One shared day.
At Pathé Tuschinski on 6 October. No competing tracks: the room stays together, with space to compare notes with the other people doing the work.
The playbook is being written now.
The tools will change before October. The questions will not: what is worth building, how teams adopt it, what breaks and what actually sticks. Confirmed session titles and outcomes appear as they are locked.
*Agenda is subject to change.
Learn from people who haveactually done it.
Perspectives across talent, applied AI, design, product and hands-on building—each grounded in the work behind the session.
Debora Gallo
VP Talent Development, Mews
VP Talent Development at Mews, redesigning how work happens in the AI era. She builds and prototypes the internal tools she champions, making sure AI adoption turns into real productivity, not just talk.
LinkedIn →Talk
When the Job Description Falls Behind →- You leave with
- A practical lens for recognising where AI is already changing work, deciding what talent practices need to evolve and starting meaningful change without waiting for a transformation programme.
Session details
- The question
- How do you rethink talent practices when AI changes what people can do faster than roles and organisations can adapt?
- Grounded in
- Debora’s perspective leading talent development at Mews—and what it takes for an individual contributor to recognise change, act from where they are and begin moving an organisation.
Marijn Markus
AI Lead, Capgemini
AI Lead at Capgemini. Ten years taking AI from science fiction to production in real organisations. Data scientist and social scientist, so he talks about the people and the ethics, not just the models.
LinkedIn →Opening keynote
What Changes Next →- You leave with
- A grounded map of what has changed, what may come next, and the questions to carry into the day’s sessions on talent, engineering and product.
Session details
- The question
- Where is technology actually heading—and what changes when AI becomes infrastructure rather than a separate tool?
- Grounded in
- Marijn’s perspective across emerging technology, AI and cyber at Capgemini—from mainstream product shifts to the less comfortable edges of cybercrime and cyberwarfare.
Damian Skotzke
Founding Product Designer, Kyoso
Building your creative partner at a startup shaping the design platform of the future. Adopting AI tools extended his impact into design engineering and product management. Now he's preoccupied with the question: “How will the role of the product designer change in the years ahead?”
LinkedIn →Talk
Dream Machine or Co-Designer? →- You leave with
- A clearer way to decide when to direct AI and when to design with it.
Session details
- The question
- Where does AI stop being a tool and start acting like a collaborator in the design process?
- Grounded in
- Damian draws on his own product-design and design-engineering projects at Kyoso.
Jim van der Waal
Head of Product, Polarsteps
Leads product at Polarsteps, the travel app used by millions of travellers to plan, track and relive their trips. Spends the evenings he isn’t changing diapers building small, mostly unnecessary apps. Not an AI expert—just an enthusiastic builder with a day job in product.
LinkedIn →Talk
Permission first, Process second →- You leave with
- A concrete sense of what to try out, what to make a routine, and what to challenge in your product processes.
Session details
- The question
- What actually shapes whether a team builds things: the tools you give them, or the culture you create around them?
- Grounded in
- Jim’s own after-hours building, the rituals his product teams at Polarsteps set up to learn together, and the ways of working he had to reconsider along the way.
Corinne Aaron
Marketing & Growth Leader
Marketing and growth leader with experience at Tesla, Einride and Lynk & Co. At Tesla, helped expand the business from 6 to 23 markets across Europe and the Middle East. Connects brand, customer experience and commercial growth, with hands-on experience building demand and launching into new markets. She is also an expert on personal branding.
LinkedIn →Joint keynote
One session, shared by Corinne Aaron and Elisa Viaud.
Your Personal Brand Has an AI Problem. →- You leave with
- A practical approach to using AI to articulate and amplify your personal brand while preserving your uniqueness, personality and distinctive voice to stand out.
Session details
- The question
- When AI can make everyone sound polished, what keeps your personal brand authentic, distinctive and recognisably yours?
- Grounded in
- Corinne and Elisa’s experience combining brand strategy and organisational psychology in personal branding workshops, alongside their practical use of AI to develop positioning, messaging and content.
Elisa Viaud
Organisational Psychologist & Executive Coach
Organisational psychologist, Gestalt psychotherapist and ICF PCC executive coach. Brings 15+ years across executive search, talent and leadership advisory at Korn Ferry, Spencer Stuart, Uber and Tesla. Works with founders, executives and leadership teams on career transitions, landing their next senior role, leadership and team effectiveness, and navigating conflict between executives, co-founders and teams.
LinkedIn →Joint keynote
One session, shared by Corinne Aaron and Elisa Viaud.
Your Personal Brand Has an AI Problem. →- You leave with
- A practical approach to using AI to articulate and amplify your personal brand while preserving your uniqueness, personality and distinctive voice to stand out.
Session details
- The question
- When AI can make everyone sound polished, what keeps your personal brand authentic, distinctive and recognisably yours?
- Grounded in
- Corinne and Elisa’s experience combining brand strategy and organisational psychology in personal branding workshops, alongside their practical use of AI to develop positioning, messaging and content.
Dima Abramov
Founder, Vibe Coding Amsterdam / Product Lead, Foundever
Founder of Vibe Coding Amsterdam and Product Lead at Foundever. Lovable Ambassador (Founding Cohort). He turns ideas into shipped prototypes and runs the hackathons behind this event.
LinkedIn →Workshop · 40–60 minutes
Build your first useful AI agent →- You leave with
- A clearly scoped first-agent blueprint and a practical method for building one useful loop: one input, one response, one remembered state, one approval and one return test.
Session details
- The question
- How do you turn one recurring piece of work into a small AI agent you will actually use again—without building a platform first?
- Grounded in
- Dima draws on the hands-on workshop method behind Workshop HQ and the Living Journal example: define one recurring routine, keep every decision explainable and human-approved, then test whether the second use is better than the first.
Elena Avramenko
Founder, modaal.dev
Product and growth leader with 15+ years across Microsoft, Miro, and LEGO. Now building modaal.dev, an AI coding agent that ships native iOS and Android apps, no code required.
LinkedIn →Workshop · live build
Vibecoding mobile apps for non-tech people →- You leave with
- Know when your idea needs mobile, which tools to start with and how to prompt the agent without breaking the build.
Session details
- The question
- What does it take for a non-technical person to turn an idea into the first working screens of a real mobile app?
- Grounded in
- Elena builds the first working screens live with modaal.dev and shows the workflow between a person and an AI agent.
PathéTuschinski.
Amsterdam's most iconic cinema, since 1921.
100 builders in the art deco VIP room of one of the world's most beautiful cinemas. This isn't a hotel ballroom.
Built from real rooms.
VibeConf is the flagship expression of a community Elena Avramenko and Dima Abramov have built through meetups, workshops, buildathons and company programmes across Amsterdam and Europe. The conference brings that experience into one carefully designed room for 100 people.
“I started this community because AI let me do far more myself—but doing so much for the first time can feel lonely. I wanted to be around people facing the same uncertainty, so we could learn faster and remind each other that we are not alone.”
Elena Avramenko
Founder, modaal.dev · Lovable Ambassador (Founding Cohort)
Product and growth leader with 15+ years across Microsoft, Miro and LEGO. Founder of modaal.dev and Lovable Ambassador (Founding Cohort). Elena designs hands-on programmes that help non-technical teams move from an idea to a working product.
Dima Abramov
Product Lead, Foundever · Lovable Ambassador (Founding Cohort)
Product Lead at Foundever, Lovable Ambassador (Founding Cohort) and founder of Vibe Coding Amsterdam. Dima organises and co-organises hands-on AI events ranging from monthly meetups to university and European buildathons, helping people turn ideas into testable prototypes.
Previously built with.
Tools and programme
Community and education
Hosts and support
One day.Three release windows.
Regular is the current release at €269 + VAT. Prices rise with each window.
Regular
€269+ VAT
Full-day programme, the confirmed base menu and bites during the day, and networking in the art deco VIP room of Pathé Tuschinski.
Release schedule
Early Bird
Ended 20 August
€189+ VAT
Final Release
15 September–6 October
€349+ VAT
Registration
100 seats.Tickets are live.
Join people using AI to move ideas further—from their own expertise into something working. Open to everyone.